AFTER THE BALL

BOOST CHILD & YOUTH ADVOCACY GROUP

OBJECTIVE

BOOST was looking to produce an event for Toronto’s next generation of changemakers, tastemakers and business leaders to come together to raise vital funds for Boost Child & Youth
Advocacy Centre (CYAC), supporting child and youth victims of abuse. After the Ball aimed to leverage the social and media buzz from their renowned Butterfly Ball, one of Toronto’s preeminent fundraising galas, and cement a lasting relationship between Toronto’s leaders of tomorrow and Boost CYAC.

RESULTS

Power Play was excited to support such a wonderful cause. In collaboration with Boost, we welcomed 250 of Toronto's future changemakers and business leaders for an unforgettable evening filled with delicious food, entertainment, and engaging activations.
The event showcased specialty cocktail stations from Tromba and Tito's, a unique installation booth featuring the city's famous COPS donuts, and captivating photo opportunities.
Guests had the chance to make a difference by participating in a highly successful silent auction and overall Boost was able to raise over $200,000 in support of child and youth victims of abuse.