CORUS UPFRONT
CORUS
OBJECTIVE
MLSE Foundation was looking to create a flagship property to showcase their iconic brands, engage their target market and raise funds for MLSE LaunchPad.
RESULTS
Power Play, in partnership with MLSE Foundation created the MLSE Team Up Challenge. This one-day, five-sport tournament allowed all participants to live out their dreams of playing like a pro. We successfully brought to life MLSE’s signature brands and created partnership opportunities that both enhanced the participant experience and added incremental revenue streams. The MLSE Team UP Challenge raised more than $2 million through peer-to-peer fundraising for MLSE’s LaunchPad and provided a platform to showcase their impact and outcomes.
SERVICES
Project Management
Production Management
Fundraising Solutions
Brand & Identity Development
Registration Management
Design & Decor
Sponsorship Management & Execution
Venue & Vendor Management
Event Staffing
Entertainment Management
Videography
Food & Beverage Management
Activation Design & Execution
Print & Collateral
Onsite Brand Design & Installation
Speaker Management
