MAPLE LEAF SPORTS & ENTERTAINMENT
Maple Leaf Sports & Entertainment
Maple Leaf Sports & Entertainment (MLSE) was looking for a production partner who could create a series of experiences for their teams to engage with their fans in a unique and interactive way. MLSE Foundation was to be the benefactor of all funds raised during these signature fundraising events and Power Play was tasked with maximizing each and every opportunity.
From 2014-2018, Power Play partnered with MLSE Foundation to bring to life their Leafs and Legends Golf Classic, Raps City Social, Players' Gala and the iconic Toronto Maple Leafs' Centennial Gala. As their agency partner, Power Play created unique and unparalleled experiences that brought fans and players together. Above and beyond the attendee experience and production management, Power Play worked with event sponsors to execute their activations to maximize their impact. Over the course of five years, we helped MLSE Foundation raise millions of dollars to support their efforts to change the game through sports and later support MLSE LaunchPad.
Food & Beverage Management
Onsite Brand Design & Installation
Sponsorship Management & Execution
Venue and Vendor Management
Branding & Identity
Talent & Speaker Management
Activation Design & Execution
Print & Collateral