MLSE Team Up Challenge

Client /

MLSE Foundation

2019

Challenge:

MLSE Foundation was looking to create a flagship property to showcase their iconic brands, engage their target market and raise funds for MLSE LaunchPad.

Solution:

Power Play, in partnership with MLSE Foundation created the MLSE Team Up Challenge. This one-day, five-sport tournament allowed all participants to live out their dreams of playing like a pro. We successfully brought to life MLSE’s signature brands and created partnership opportunities that both enhanced the participant experience and added incremental revenue streams. The MLSE Team UP Challenge raised more than $2 million through peer-to-peer fundraising for MLSE’s LaunchPad and provided a platform to showcase their impact and outcomes.

Food & Beverage Management

Sponsorship Management & Execution

Venue and Vendor Management

Type Design

Project Management

Production Management

Activation Design & Execution

Print & Collateral

Event Staffing

Entertainment Management

Experience Design

Art Direction