TEAM UP CHALLENGE
MLSE FOUNDATION
OBJECTIVE
MLSE Foundation was looking to create a flagship property to showcase their iconic brands, engage their target market and raise funds for MLSE LaunchPad. They partnered with Power Play to bring their vision to life and create a unique and unforgettable experience for their guests.
RESULTS
Power Play, in partnership with MLSE Foundation created the MLSE Team Up Challenge. This one-day, five-sport tournament allowed all participants to live out their dreams of playing like a pro. We successfully brought to life MLSE’s signature brands and created partnership opportunities that both enhanced the participant experience and added incremental revenue streams. The MLSE Team UP Challenge raised more than $2 million through peer-to-peer fundraising for MLSE’s LaunchPad and provided a platform to showcase their impact and outcomes.
SERVICES
Project Management
Production Management
Fundraising Solutions
Brand & Identity Development
Registration Management
Sponsorship Management & Execution
Venue & Vendor Management
Event Staffing
Entertainment Management
Videography
Food & Beverage Management
Activation Design & Execution
Print & Collateral
Onsite Brand Design & Installation
Design & Decor
