EAST END ADVENTURE
MICHAEL GARRON HOSPITAL FOUNDATION
OBJECTIVE
To launch a high-impact, inaugural fundraising event for Michael Garron Hospital Foundation (MGHF) that would mobilize the East Toronto community, attract new donor demographics, and raise vital funds for local healthcare. MGHF needed an end-to-end partner to conceptualize a distinct event from the ground up, design a multi-channel participant and sponsor strategy, and execute a seamless campaign that combined an interactive urban adventure with an inclusive, family-friendly festival.
RESULTS
Power Play Production Group Inc. successfully launched the inaugural East End Adventure in 2025, transforming Monarch Park and the surrounding neighbourhoods into an energetic hub of community pride and philanthropy. By delivering a seamless, high-touch participant experience, the event established a scalable annual flagship property for MGHF while raising critical funds to strengthen healthcare for local East Toronto families.
SERVICES
Project Management
Sponsorship Management
Content Creation & Communications Strategy
On-Site Event Execution & Production
Event Strategy & Concept Design
Venue & Vendor Management
Creative Services
Participant Journey & Strategic Fundraising
Marketing & Social Media Support
Volunteer Management
