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MLSE Team Up Challenge

Client   / 

MLSE Foundation



MLSE Foundation was looking to create a flagship property to showcase their iconic brands, engage their target market and raise funds for MLSE LaunchPad.


Power Play, in partnership with MLSE Foundation created the MLSE Team Up Challenge. This one-day, five-sport tournament allowed all participants to live out their dreams of playing like a pro. We successfully brought to life MLSE’s signature brands and created partnership opportunities that both enhanced the participant experience and added incremental revenue streams. The MLSE Team UP Challenge raised more than $2 million through peer-to-peer fundraising for MLSE’s LaunchPad and provided a platform to showcase their impact and outcomes.

Food & Beverage Management

Sponsorship Management & Execution

Venue and Vendor Management

Type Design

Project Management

Production Management

Activation Design & Execution

Print & Collateral

Event Staffing

Entertainment Management

Experience Design

Art Direction

Fundraising Solutions

Onsite Brand Design & Installation

Event Production

Branding & Identity

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